lucy loves beauty

Brand Campaign, 2025

IMC Collective provided styling support for the Lucy Loves Beauty brand campaign, working closely with the salon team to style three models in line with the brief. The focus was on creating polished, cohesive looks that complemented the brand’s aesthetic while allowing the beauty elements to remain central.

Styled with digital platforms in mind, the resulting imagery was designed for use across social media and online brand touchpoints, delivering content that feels refined, consistent, and true to the Lucy Loves Beauty identity.